For my search assignment, I searched up about Samsung phones, some of it being the newest phone that released. I searched up about three results, which was:
- Samsung s9 reviews
- benefits of Samsung over iPhone
- are Samsung phones good quality
I noticed a lot of differences between my three searches. In the first search, there was four paid ads/Adwords on the very top, and there was a suggestion in between for what people also search for, and then it went on to organic searches, plus, a few videos on why exactly this type of phone is great, in terms of reviews.
The second one was all organic search, and no videos or paid/sponsored ads, while the third search result basically just had some images of Samsung phones on the top, plus an explanation on one of the Samsung phones (Galaxy A5), then other asked questions, and finally went to organic results.
However, the most similar thing about all of these is, because of SEO, which is search engine optimization, the most reliable answers are either on the top or the front page. To have good SEO, it is very important to have keywords that the target market might search for. For example, instead of Samsung, individuals might search it while misspelling Samsung, When I searched that up, it gave me some of the same results as when I correctly spelled it so that is something to think about.
After all it is Google’s job to give the best possible answers, and the most relevant. I noticed that even though every result was different, it really was helping to figure out a decision. This can be related to marketing as one of the most important aspects of marketing is to find out what your consumers or target market is looking for. Search ensures that your website will be found by your target market, and it will expand your base since anyone in the world can find results. In other words it has a great reach and frequency.. The amount of traffic is free, which is another factor to consider.
https://www.google.ca/search?q=samsung+s9+reviews&rlz=1C1CHBD_enCA727CA727&oq=samsung+s9+reviews&aqs=chrome..69i57.10897j0j7&sourceid=chrome&ie=UTF-8
https://www.google.ca/search?rlz=1C1CHBD_enCA727CA727&ei=n4qrW4vYFsrNjwSrhYzICA&q=benefits+of+samsung+over+iphone&oq=benefits+of+samsung&gs_l=psy-ab.3.6.35i39k1j0l2j0i67k1j0j0i20i263k1j0l4.7599.10542.0.17101.2.2.0.0.0.0.90.179.2.2.0….0…1c.1.64.psy-ab..0.2.177….0.ifAHxbvw0Bc
https://www.google.ca/search?rlz=1C1CHBD_enCA727CA727&ei=RMC0W5LbGI3ijwT_g4L4BQ&q=are+samsung+phones+good+quality&oq=are+samsung+phones+good+qu&gs_l=psy-ab.3.0.0l2j0i22i30k1.83573.86740.0.87731.14.13.0.0.0.0.156.1378.4j9.13.0….0…1c.1.64.psy-ab..2.12.1278…35i39k1j0i67k1.0.InNH3M3vZSc
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