Influencers

Influencers are those individuals who have the power to change your mindset, and your behavior and opinions, because of their experience, knowledge, and relationship with the audience, which is why an influencer can also be used for marketing; the consumer has a certain level of trust regarding the influencer, which is why they are prone to at least consider the product or service.

The influencer I chose is an individual with a huge social media presence who started as a YouTuber and had no idea that she would become so big as to even sponsor products. The Youtuber-turned-celebrity I chose is Lilly Singh. She grew by creating content online on YouTube, and now has over 100K subscribers and followers on all the major social media platforms like Instagram, Facebook, etc. In fact, I have been following/watching her since I was a kid. If searched up, it will being you a bunch of results.

She has a major personal impact on me, since she has amazing traits, but she did not always use to be so successful or happy. She had no idea that she would become so successful once she made her first video, and it has a lesson in there; which is also what she keeps saying, is to keep believing, and keep going, even if it feels like there is no hope, because there is success on the other side. She used to be very depressed actually, and I can relate to that because we both used to be, and it took years to finally love ourselves and be genuinely happy. She taught me to never lose hope and always feel empowered and confident, because that can go a long way.

Now, she does market some existing products, but she also has her own product line! Ranging from apparel to jewelry, most of them called, or, with the tagline, GirlLove. She also has quite a few products about loving yourself.

Not only is she a very positive and optimistic person, so she does share her experiences and the lessons she learnt in her YouTube videos, but she also believes in a lot of great matters, and state of affairs including women empowerment, which recently and still has been the ‘big talk of town.’ Her role in marketing is PR, which is providing entertainment, while making product lines.

#womenempowerment #influencer #positive #optimistic #marketing #GirlLove